Hi everyone. I had the pleasure of being invited by India Jane to an exclusive blogger preview event today, Tuesday 1st December, at their flagship store in Kings Road, Chelsea, London. For those of you not familiar with India Jane, it's a family-owned home interiors business which was founded in 1992. Their signature style embodies the understated elegance of updated classics and sleek lines of contemporary sophistication. They have ten stores in the UK but none abroad, at least not that I'm aware of. There were five of us (all ladies!) handpicked discerning bloggers of interiors!! We were given a talk by their head of Marketing and PR, the very charming James Neil, on the key trends and latest products of India Jane while being offered bubbly and nibbles. We were also offered 15% discount on everything we purchased and it was very much the embarrassment of the choice as to what to buy as it all looked so incredibly inviting, beautiful and luxurious. And if that wasn't sufficient, they offered us a goodie bag when we left which I discovered this evening when I got home, contained a selection of gorgeous India Jane homewares. I know Christmas hasn't come yet but I felt as if all my Christmases had come at once!
I adore this time of year when the shops are dressed and styled to the hilt. Indian Jane is certainly no exception! I'm no stranger to India Jane; I have a house full of their furniture, mirrors, soft furnishings, accessories and lighting (I have no less than five of their chandeliers in my home!). However I never tire of browsing one of their stores as they are styled within an inch of their lives but with the utmost taste. Glitz and glamour but understated and refined. What more could you want?!
I took some photos on my iPhone but they aren't the greatest quality (says the gal who has just done a course in DSLR photography!) so do excuse the poor quality of some of the shots. I think I was overcome with the emotion of trying to decide what I could afford to buy when all I wanted to do was transport the entire shop to my home!
India Jane is one of those shops, you have to buy something. I've never left empty handed! I'd love to hear about any interiors local shop that you frequent and the things they sell that you cannot live without.